10. What would make you advise a buyer not to purchase your service?

Suggested experts: every commercial participant. Why it matters: explicit disqualifiers reveal the boundaries of a service.

Context: public service descriptions, such as a modular vCISO offering, are starting points; a tailored fit judgment needs more information.

Good-answer framing — editorial: identify minimum prerequisites, unsuitable environments, conflicts of interest, access constraints and cases where an existing tool or a different specialist is more appropriate. Ask how the provider handles an honest “not ready” finding and whether discovery work creates pressure to buy implementation.

Follow-up: “What should the buyer fix first, and how can they verify readiness without committing to the full service?”